M.O.B Agency | AI automation and cinematic media for founder-led brands

Oluremi Skin. 60-Day Case Study

From celebrity reach to a full revenue engine. Founder-led skincare, July 1 to August 31, 2026.

STORE SALES

$15,237

138 orders in the first 60 days, traced from views to sessions to revenue.

MONTHLY VIEWS

11M

All channels in August, with +220% brand interactions.

IG TRAFFIC

+115%

Instagram store sessions, now supplying 53% of all site traffic.

SESSIONS

+59%

Month-over-month store session growth, powered by content and automation.

Read the full Oluremi Skin case study ›

"Founder on camera beats product-only, roughly 10 to 1. The product closes. The person opens. That's the operating principle behind every hero format we ship."

M.O.B Agency · Oluremi Skin 60-Day Case Study

Most owners think the answer is posting more.

It's not. The business still runs through your phone. Here's where the money leaks.

Reach comes and goes

One post goes crazy, the next ten go quiet. No calendar, no format, no way to repeat what worked.

Content Engine

Nothing talks to anything

DMs, email, the store and the CRM live apart. Someone asks, the reply takes hours, and they move on.

Automation

Every project starts from zero

Agencies re-scope you from scratch every time. You pay for the planning before anything ships.

The Catalog

I always tell people 90 days.

That's the foundation period. Four phases built from parts we've already delivered, so you're live in weeks, not quarters.

WEEKS 1 TO 3

Brand OS

Visual system, content pillars and a strategy built from your own numbers.

WEEKS 4 TO 7

Founder Format

Face-to-camera formats, the monthly calendar, scripts and your first content day.

WEEKS 8 TO 10

Conversion

Keyword DM automation and list capture, so attention turns into an owned audience.

WEEKS 11 TO 13

Amplification

A recurring live format or influencer program, plus your monthly report.

The Component Catalog

29 parts, already built. A component only makes the catalog once we've built it twice.

Diagnostics

The Leverage Audit, social media audits, the Virality Index, 10/10 post scoring, and funnel and link-in-bio rebuilds.

5 parts

Brand Foundation

Visual brand operating systems, full identities, naming and content architecture, and strategy built from your numbers.

4 parts

Content Engine

Monthly calendars, founder-forward formats, platform script and skit packs, AI image and video, shot lists and call sheets.

6 parts

Automation & Conversion

Keyword DM automation, checkout funnels, email and SMS capture, CRM tracking, and a Notion client operating system.

5 parts

Live & Distribution

Recurring live production, simulcast and clip harvesting, on-location shoots, influencer programs and media placement.

6 parts

Reporting

Monthly performance reports, meeting recaps and vendor accountability briefs, so you always know what's working.

3 parts

The 4-Rung Operating System

Same four rungs for every client. Start where your business is, climb when it's ready. Prices shown are starting points.

The Leverage Audit

The front door. Four findings from your real accounts, your starting rung, and what the gaps cost you each year. Fully credited toward your first month.

$750

FoundationOwn the brand.

Visual brand system, content strategy, a monthly calendar built on founder-forward formats, and a monthly report.

From$2,500/mo

Growth EngineRecommendedConvert the audience.

Everything in Foundation, plus script or skit packs, AI image and video, keyword DM automation and email and SMS capture.

From$5,000/mo

BroadcastScale the reach.

Everything in Growth Engine, plus recurring live production, simulcast and clips, an influencer program and a full crew.

From$8,500/mo

EnterpriseRun the system.

Multi-location or multi-brand, CRM-integrated, with placement and events beyond your own channels. Scoped on a call.

Custom

90-day initial engagement, month-to-month after. A one-time build fee covers setup. Every scope is finalized on a call.

Operator to operator

"I built M.O.B to run on its own system. Seventeen AI staff desks handle our follow-up, reporting and production every day. So I'm selling what I use."

Delaino Bruton · Founder, M.O.B Agency · Host of The Leverage Room on MOB TV

Fortune 500 and entertainment production creditsPublished photographerHost, The Leverage Room17 AI staff desks

Straight answers.

The questions every founder asks before the audit.

What do I get from the $750 Leverage Audit?

Four findings drawn from your actual accounts, a recommended starting rung, and a dollar figure for what the gaps cost you each year. You keep the plan whether or not we work together, and the fee is fully credited toward your first month.

What's the free Leverage Score?

A short form that shows where you stand today. The audit is the deep version: we go through your real accounts with you on a call and hand you the plan.

How fast does something go live?

Kickoff is within one week of access. Your brand system lands in weeks 1 to 3, your first content batch is shot by week 7, and your DM automation is live by week 10.

Do I have to be on camera?

For the best results, yes. Founder-led content beat product-only roughly 10 to 1 for Oluremi Skin. We write the scripts, run the content day and handle the edit.

Is there a contract?

The first engagement is 90 days, then month-to-month. A one-time build fee covers the setup of your system, confirmed on the call.

Ready for Leverage?

Find the gaps. Then close them.

Four findings, drawn from your actual accounts. Not a template.
A recommended starting rung, chosen against those findings.
A dollar figure for what the gap is costing you each year.

Book the $750 Leverage Audit Get your free Leverage Score

The Leverage Audit is $750, fully credited toward Month 1 when you onboard.

Build the system. Climb the ladder.

29 Fixed Productized Parts.

Scale Systematically.

Oluremi Skin. 60-Day Case Study

I always tell people 90 days.

Ready for Leverage?